Oct. 17, 2016 NEW YORK and MALIBU, California " Van Wagner Sports and Entertainment (VWSE) today announced that the Pepperdine University Athletics Department has selected the company to manage its multimedia rights and serve as exclusive sales agent for its corporate sponsorship program.
As part of the multi-year pact, the VWSE Collegiate Services division will oversee the locally based operation, "Pepperdine Athletics Sponsorships," which is dedicated to the management, sales and integration of the corporate sponsorship on a local, regional and national level within multimedia resources, including the school's broadcast assets, digital, venue signage, marketing and promotions, promotional rights to athletic marks, and hospitality.
"We are excited to partner with VWSE, and believe that the opportunities presented by this relationship opens opportunities for expanded revenue streams and even more exposure for our programs," said Pepperdine Director of Athletics Steve Potts.
VWSE also has finalized agreements with the West Coast Conference and its member institutions, Loyola Marymount University and the University of San Francisco for this unique strategy of incorporating institutional and conference assets to provide a comprehensive marketing strategy for corporate partners.
"Pepperdine athletics is synonymous with success, and Steve and his team have done an incredible job guiding the department," said VWSE Executive Vice President Mike Palisi. "We are excited to collaborate to help expand the program's reach and achieve its business goals through a robust multimedia sponsorship platform."
Pepperdine has won NCAA Division I Championships in five different men's sports, one of just 17 schools to have accomplished this feat, and nine overall. Of this elite group, Pepperdine has the smallest undergraduate enrollment, is the only school without football and is the only university that has not been affiliated with a major conference. The Waves have won a total of 25 team or individual national championships in their history. Pepperdine has also earned the Division I-AAA All-Sports Trophy, an award based on postseason success that's given to the top non-football school, three times (most recently in 2011-12).
Since its inception in 2014, VWSE Collegiate Services has grown to represent the sponsorship or multimedia rights for multiple schools, including the West Coast Conference, University of San Francisco, Loyola Marymount University, Florida International University, Georgia State University, Siena College, and Stony Brook University among others.
About Pepperdine Athletics
Since making the move to Malibu in 1972, Pepperdine University's intercollegiate athletics program has carved out a unique niche that is perhaps unmatched by its NCAA Division I counterparts. No school with an undergraduate enrollment the size of Pepperdine has achieved such across-the-board athletics success during the past 30-plus years. Pepperdine has won NCAA Division I team championships in five different men's sports " one of just 17 schools to accomplish this feat -- and nine overall. Of that elite group, Pepperdine is the only school not affiliated with a major conference and is by far the smallest in terms of enrollment. Pepperdine has won a total of 25 team or individual national championships. Pepperdine is classified as an NCAA Division I-AAA school (Division I schools that do not sponsor football), and the Waves are one of the very best of their kind. Entering the 2016-17 school year, Pepperdine has won 194 regular-season or tournament conference titles and has had 297 student-athletes earn All-American honors. In the most recent NCAA Graduation Success Rate report (released November 2015), Pepperdine's overall mark of 90 percent was better than the national average of 86 percent.
About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.
